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Action Request, Bad News Letter and Audience Profile

    Action Request, Bad News Letter and Audience Profile

    Project instructions:
    Writer, this is a three part Assignment (Action Request must be ONE page and able to fit on one the screen)
    (Bad News Letter and Audience Profile must also be ONE page (separated)Follow instruction to the best of your ability, you are doing an excellent job, thanks.

    Project Descriptions.
    This course has five graded writing assignments, plus a sixth optional extra-credit assignment. Students are also required to complete a Research Project Analytical Framework, a non-graded writing assignment, in one of the weekly online conferences. Refer to the Course Schedule for assignment due dates. There is no Final Exam in this course.

    Writing Assignment 1: Action Request with Audience Profile

    Assignment Details

    Follow the directions in ?Your Task? for Case 7 (Message Strategies: Making Routine Requests) on p. 187 of Chapter 7. Your e-mail message, including the signature block, should fit on one screen of text.

    On a separate page, develop an audience profile describing a typical customer service representative at SongThrong.com, following the 6-step process bulleted on pp. 59 ? 60 in Chapter 3 (use Figure 3.2 on page 59 as your model for formatting and content level of detail). Use your imagination and critical thinking skills to come up with the details needed to complete the profile. Include the audience profile in the same Word file as the letter.

    Figure 7.3 on page 171 is a model for the format, length and level of detail needed in a claim request.

    ? opening states purpose and establishes goodwill/rapport

    ? middle provides explanation

    ? close specifies action, makes action easy, maintains goodwill

    Clearly states the reason for request and gives essential information, presenting details supporting the claim clearly, concisely and completely
    Shows confidence in the reader?s sense of fairness; avoids threats, sarcasm, hostility or exaggeration
    Shows “you” attitude
    Tone is friendly, positive, confident
    Sentences are emphatic and concise
    Rules of grammar, spelling, punctuation, capitalization, etc., are followed
    Your audience profile will be graded according to how thoroughly you respond to the 6-item bulleted checklist on pp. 59 ? 60 in Chapter 3 and how closely you follow the format/content model on page 59.

    Writing Assignment 2: Bad News Letter with Audience Profile

    Assignment Details

    Follow the directions in “Your Task” for Case 4 (Message Strategies: Making Negative Announcements) on page 216 in Chapter 8. Your letter should be no more than one page in length.

    On a separate page, develop an audience profile describing the owner of Midwest Sparkleen, again using the format/content model (page 59) and 6-item process checklist (pp. 59 – 60) in Chapter 3. Include the audience profile in the same file as the letter.

    Use sample business letter formats A.3 (p. 422) or A.4 (p. 423).

    Grading Criteria

    Your letter will be graded by these criteria:

    Meets minimum criteria: deadline met; one page; single-spaced
    Expresses gratitude for exemplary service during first four years of contract
    Gives reasons for non-renewal in a way that elicits understanding
    Decision is stated diplomatically
    Organized in indirect order:
    ? opener provides buffer

    ? middle provides explanation

    o cites examples in case study

    ? closes on a respectful note that maintains goodwill

    Shows “you” attitude
    Tone is courteous and professional
    Sentences are concise and well-constructed
    Rules of grammar, spelling, punctuation, capitalization, etc., are followed
    Your audience profile will be graded according to how thoroughly you respond to the 6-item bulleted checklist on page pp. 59 ? 60 in Chapter 3 and how closely you follow the format/content model on page 59.