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Consumer Behavior

    Click on the link and answer the questions that I provided.
    Thank You!

    www.adventure.co.nz

    •What is promoted?

    •What can you say about the target market for each company by looking at their websites?

    •Look at all the visual imagery on each website. What are some of the key/main themes?

    •Look at all the textual information on each website. What are some of the key/main themes?

    •By combining the visual and textual information and looking at them as a whole, what can you say about the way the risk is communicated? Can you identify any strategies used in doing so? (go back to the first question here and think of what is it that is promoted and how risk concept is used in that process)