Describe Disney’s corporate trajectory, with particular attention to the last decade and the company’s direction in the coming decade. Think in terms of expansion, acquisition, restructuring and other corporate strategies like synergy and globalization. How are aspects of the company’s history integrated into this trajectory (i.e., Mickey Mouse, Oswald the Lucky Rabbit, Walt Disney himself, etc.)? What is preserved or celebrated, and what is replaced or forgotten, and why?
Describe Disney’s corporate trajectory, with particular attention to the last decade and the company’s direction in the coming decade
