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Direct-to-consumer drug advertising Custom Essay

    Direct to consumer advertising “Direct to consumer drug advertising (DTCA)” has led to the intensive increase in clinical examination and this has been campaigned by the pharmaceutical industry. By use of direct advertising, pharmaceuticals spread details concerning a particular drug which enriches the patients as the consumers to source for the medication with prescription by the physicians (Relman p28). Knowledge on the psychological as well as “ethical effects” of various drugs has become a major concern due to the intensive mass advertising of drugs by pharmaceuticals. Though DTCA makes prescription cheaper and affordable, the study will also illustrate the unethical impacts of direct to consumer drug advertising with addiction and also numerous side effects (Findlay p39).