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Discuss what are main differences between the Mercedes and Chrysler business modelsinthecar sector before the merger?

    Köhler, H., “Fromthe Marriage inHeavento the Divorce on Hearth: The Daimler-Chrysler Trajectory since the Merger” in Freyssenet, M. (ed.) The Second AutomobileRevolution, Paris(2009),PalgraveMacMillan,pp.309-331.

     

     

     

    Answerthefollowingquestions:

     

    1)       Whatwerethe main differencesbetweentheMercedesandChryslerbusiness modelsinthecarsectorbeforethemerger?

    2)       Whatwerethe main differencesbetweentheMercedesandChryslerproductionprocessesandhowdidthesedifferences affectthestrategicoutcomesofthemerger?

    3)       Whatwerethe main differencesbetweenlabourpolitics atMercedesandChryslerandhowdidtheyaffectprocessdesigninthetwo companies?

    4)       AssessFiat’stakeoverofChryslerintermsofoperationstrategyand market strategy.

     

     

    (2)   Volvo Productive ModelInstructions

    Readthefollowingcasestudy:

     

    Holweg, M., Pil K., F. “A Break from the Past:Volvoandits Malcontents” inFreyssenet,M.(ed.)The Second Automobile Revolution, Paris (2009), PalgraveMacMillan,pp.309-331.

     

     

     

     

    Answerthefollowingquestions:

     

     

     

    1)       Whatwerethe main designprinciples affecting processdesignatVolvo’sUddevallaplant?

    2)       WhatistherelationshipbetweenprocessdesignatVolvo’sUddevallaplantandtheemergenceofcustomer-orientedandbuilt-to-orderapproachestocar manufacturing?

    3)       Whatwerethedifferences betweenthe Volvo andFord volume/variety strategies?

    4)       Whichoperation strategyshouldGeelypursuetovalorise Volvo’sproductiontechnologyandbrand?