Skip to content

General Electric (GE)

    Paper instructions:
    (For MBA Level)

    The case is available at:

    The assignment should be 2,500 words excluding the table of contents and the references pages.

    you must only use material drawn from credible sources such as: academic articles and texts; quality newspaper and business periodicals, e.g., the FT, The

    Economist and the official Virgin website. You should not use unreliable sources such as non-reviewed websites, e.g., Wikipedia….

    Required work:
    1.    Using appropriate academic models and concepts identify GE’s core competences and capabilities and discuss their effectiveness in supporting the

    corporation’s success up to 2009.         (30% of report)

    2.    Outline and discuss the strategic options considered by GE over the next five years (2009+). Your answer should draw on your earlier analysis and also

    include independent research to bring the case up to date, commenting on whether or not the chosen strategies worked and why. Applying suitable academic models such as

    the balanced scorecard explain show how one of the strategies could be monitored.         (40% of report)

    3.    Compare and contrast Jeff Imeldt’s management approach to his predecessor Jack Welch’s, and give your opinion as to which is more suitable for strategic

    management in today’s VUCA (volatile, uncertain, complex and ambiguous) world, and why?                (30% of report)

    Key Skills to focus on while studying the case:
    a) Identify, critically appraise and select strategies for organisations operating within domestic and international contexts.

    b) Critically evaluate strategies linked to responding to external environments (fit strategies) and contrast them to strategies linked to core competencies

    (stretch strategies).

    c) Be able to apply the concepts of strategic planning to current organisations and conduct an environmental and competitor analysis of a given organisation or

    industry, including within an international or global marketplace.

    d) Develop appropriate policies and strategies within a changing environment for a variety of organisations, to meet stakeholder interests.

    e) Develop and demonstrate key communication and time management skills.

    f) Demonstrate critical thinking and creativity: engage the creative processes in self and others; organise thoughts, analyse, synthesise and critically appraise

    alternative strategies and choices.

    I need the outline/table of contents and the references used. Please the Plagiarism level need to be below 10% with no similarity to any submitted old work about

    same subject.